Below, you will find presumptive visualisations of how these extension markers in schema.org may influence the search results.
Take for instance the string of text:
“Compact car with good acceleration”
So far the results were very general. After providing the content of the site with correct semantic markers we help search engine bots know exactly what we’re thinking about so the results are much more personalized. There is no need to view every single page in results to find the phrase that we are interested in.
This is how search results are displayed now without car extension to schema.org markers *
It is widely known in e-commerce that thanks to schema.org the search results may be displayed along with price, rating or customer feedback. Thanks to car extension markers, car search results can also be displayed in similar way with richer and more meaningful data as shown below *
So in search results you will get much more useful information *
Search engine may utilize also all semantically marked data to analyse the query provided in order to improve relevance of the search and also to extract known properties and use them in i.e. advanced search specialized in given type of context – cars in the scenario below.
Table with sample data that will be the answer to query like: “unleaded hatchback manual with Bluetooth” *
So in search results you will most probably get *
Car extension markers can also be used in car comparison tools available on numerous automotive websites. These descriptors significantly expand data set that can be compared by the module.
* Creative visualization. Actual search results may differ