“Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond” – from schema.org website
When an automatic agent, a search engine crawler extracts those details, both queries and search results can be enriched providing more accurate, and which is quite important – comparable, information.
After a period of focusing on very general concepts like events, people or products, Schema.org is moving to acknowledge more specific aspects of our life – vehicles we use for transportation to be specific
For more detailed information, please visit; www.schema.org